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His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.

So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.

A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.

The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.

"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.

He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut."It is a dream that a lot of people have been thinking about for a long time," Sideman told me, relaxing at a conference table in his midtown New York office."It is a holy grail." In the 1990s Sideman studied art and technology in New York.With the press of a few buttons Sideman tips Ginja the equivalent of , along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.Everybody say, 'We love Ben' in the chat." While the chat lights up with people chanting my name, Ginja dashes down his steps onto his front lawn, does an amazing corkscrew backflip, does it again for good measure, and then heads back to the porch, where he continues bantering a mile a minute, skimming the comments like a pro, dispensing jokes, attention, and affection in just the right doses.

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